Jayme Jenkins

Jayme Jenkins

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The Buyer Does Not Experience Your Marketing Org Chart

The Buyer Does Not Experience Your Marketing Org Chart

Think about a restaurant kitchen. The grill, the sauté station, and the plating pass each have their own job and their own timing. Every station can do its part well and the plate can still land at the table cold, because no one was responsible for the meal itself. The

Your Team Has AI Access. So Why Hasn't Anything Changed?

Your Team Has AI Access. So Why Hasn't Anything Changed?

Every organization has an AI story now. Licenses purchased, tools provisioned, training scheduled, initiative named. The story moves fast. The work, more often than not, does not. Somewhere in your organization right now, a team has AI access they are not using. Not because they are resistant. Not because the

AI Did Not Make the Work Faster

AI Did Not Make the Work Faster

Redesigning the workflow did. When I tell people we cut a competitive intelligence battlecard process from 60-plus days down to a few days, the reaction is usually the same. They assume the AI did it. It did not. The tool was not the transformation. The system the tool operated inside